I designed the complete visual identity for this podcast. The goal was to create a modern, high-energy look that stands out on streaming platforms like Spotify and YouTube.

What I did:

• Brand Identity: I built the visual system from scratch, choosing a dark navy background with neon accents (purple, cyan, and green) to pop on digital screens. I combined bold typography with script fonts to balance the serious topics with a personal touch, incorporating a sound wave element into the main logo.

• YouTube Optimization: I designed the channel assets to attract viewers:

  • Channel Banner: A clean layout featuring the hosts and social handles, using neon strokes to highlight the personalities.

  • Thumbnails: I created a style using mixed-media collages and bold text overlays designed specifically to increase clicks (CTR) and capture emotion.