Adam Lane Smith
Agency: Veritas Creative Media
Project: Visual Identity & Social Media Design
I was in charge of updating the visual style for Adam Lane Smith’s personal brand. The goal was to move from a simple look to a more professional and trustworthy aesthetic. We focused on helping him sell his courses and growing his audience on YouTube and social media.
YouTube Redesign:
I updated the channel banners to give the brand a more reliable look. I used a teal and orange color palette with bold typography to make it stand out.
Banners
Thumbnails
Instagram Content
The challenge was to organize a lot of educational information without losing the visual style. To solve this, I created a system of templates:
Carousels: Slides designed to be easy to read. I made both dark and light versions to keep the feed looking dynamic.
From X (Twitter) to Instagram: I designed custom layouts to share his most popular tweets on Instagram in a visually engaging way.
Quotes: Specific templates to highlight key quotes from Adam.
Dark Carousel
Light Carousel
Quote Tiles
Twitter Tiles
