The Dad Lab

Agency: Veritas Creative Media

Project: "Nature Workbook" Launch Campaign

I created the visual materials for the launch of the new activity book. My main focus was developing engaging content that clearly explained the value of the book while keeping the brand’s style.

What I did:

  • Video Editing: I edited promotional videos for YouTube and vertical formats (Shorts/Reels). I combined storytelling, audio mixing, and basic motion graphics to grab the user's attention and explain what the book was about.

  • Social Media Design: I designed a series of Instagram Stories to help drive sales. I used a mixed-media style (combining real photos with playful illustrations) to keep the brand looking consistent and fun.

Instagram Stories

YouTube Videos

Vertical Videos

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Adam Lane Smith